DYS FORTEX LTD respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and share personal information when you visit our website, contact us or submit information through our Sign up and Business Info forms.
1. Who we are
DYS FORTEX LTD is the data controller responsible for the personal information described in this Privacy Policy.
Company name: DYS FORTEX LTD
Company number: 15246219
VAT number: 467574545
Registered address: C/O Elstree Consultants Ltd, 4 Imperial Place, Maxwell Road, Borehamwood, England, WD6 1JN
Telephone: 020 3745 3168
Email: info@dysfortex.com
For questions about this Privacy Policy or the way we handle your personal information, please contact us using the details above.
2. Information we collect
Depending on how you interact with us, we may collect the following information:
Information submitted through our Business Info form
- Your name, job title and contact details
- Primary contact email address
- Invoice recipient email address
- Telephone number
- Electronic signature and signing date
- Company name and business type
- Company registration number
- VAT registration number
- Registered address
- Delivery address
- Company registration and establishment dates
- Number of staff
- Authorised signatory details
- Information included in any supporting message or correspondence
Enquiry and correspondence information
When you contact us, we may collect your name, email address, telephone number, company details, product interests and the contents of your enquiry.
Technical information
When you visit our website, we and our service providers may automatically collect limited technical information, including:
- Internet Protocol address
- Browser and device type
- Operating system
- Pages visited and approximate visit times
- Website security and diagnostic logs
- Cookie preferences
We do not collect payment card details through this website, and the website does not provide online checkout or consumer purchasing facilities.
3. How we use your information
We may use your personal information to:
- Review and respond to Business Info submissions
- Assess whether we can establish a business relationship or trade account
- Verify company and authorised representative information
- Contact you about your submission or enquiry
- Provide product, compatibility and technical information
- Prepare and deliver PDF copies of submitted forms
- Maintain business and compliance records
- Protect our website, systems and users against fraud, misuse and security threats
- Comply with legal, regulatory, accounting and taxation requirements
- Establish, exercise or defend legal claims
- Improve the operation, security and usability of our website
We do not use Business Info submissions for unrelated direct marketing.
4. Our lawful bases
We process personal information under one or more of the following lawful bases:
- Contract: Where processing is necessary to take steps at your request before entering into a business relationship or to perform an existing agreement.
- Legitimate interests: Where processing is necessary to operate our business, respond to enquiries, review business submissions, provide professional support and protect our systems.
- Legal obligation: Where we need to retain or disclose information to comply with applicable laws and regulatory requirements.
- Consent: Where we specifically ask for consent, such as for optional non-essential cookies or future marketing communications.
Where we rely on legitimate interests, we consider whether those interests are balanced against the rights and interests of the individuals concerned.
5. Providing information about other people
If you provide personal information relating to another person, such as an authorised signatory or company contact, you must ensure that:
- You are authorised to provide that information;
- The information is accurate; and
- The person has been informed about how DYS FORTEX LTD will use their information.
6. Who we share information with
We may share personal information with trusted service providers where this is necessary to operate our website and process submissions. These may include:
- Shopify, which provides our website platform and hosting services
- Vercel, which provides secure processing infrastructure for Business Info submissions
- Resend, which provides email delivery services for submitted forms and generated PDF documents
- Our business email, IT, hosting and security providers
- Professional advisers, including accountants, solicitors and compliance advisers
- Government authorities, regulators, courts or law enforcement bodies where disclosure is legally required
- A purchaser, investor or adviser in connection with a potential business sale, restructuring or transfer
These providers may only process personal information for authorised purposes and subject to appropriate contractual and security requirements.
We do not sell personal information.
7. International data transfers
Some of our technology and service providers may process information outside the United Kingdom.
Where personal information is transferred internationally, we require the transfer to be protected by an applicable UK adequacy regulation, recognised contractual safeguards or another lawful transfer mechanism under UK data protection law.
You may contact us for further information about the safeguards applied to international transfers.
8. How long we keep information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected.
Our usual retention periods are:
- Unsuccessful or incomplete Business Info submissions: up to 12 months after the last activity or decision
- Accepted business and account records: for the duration of the business relationship and normally up to six years afterwards
- General enquiries and correspondence: normally up to 24 months after the last communication
- Technical and security logs: only for as long as necessary for security, diagnostics and fraud prevention
- Records required by law: for the period specified by the relevant legal, accounting or regulatory requirement
We may retain information for longer where this is necessary to resolve a dispute, investigate misuse or establish, exercise or defend legal claims.
9. Cookies
Our website may use cookies and similar technologies for:
- Website security
- Session management
- Remembering privacy preferences
- Essential Shopify platform functions
- Measuring website performance and usage, where permitted
Strictly necessary cookies may operate without consent where they are essential to provide the website or a service requested by the user.
Optional analytics, advertising or similar non-essential cookies will only be used after the appropriate consent has been obtained. You can manage or withdraw your cookie choices through the cookie controls available on the website.
10. Security
We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, alteration, disclosure or misuse.
Business Info submissions are transmitted to a secure processing endpoint and converted into a PDF for delivery to the designated DYS FORTEX LTD email address.
No internet transmission or electronic storage system can be guaranteed to be completely secure. You should therefore use a trusted device and check all information carefully before submitting a form.
11. Your data protection rights
Depending on the circumstances, you may have the right to:
- Request access to your personal information
- Request correction of inaccurate or incomplete information
- Request deletion of your information
- Request restriction of processing
- Object to processing based on legitimate interests
- Request the transfer of information you provided to us
- Withdraw consent where processing is based on consent
- Make a complaint about the way we process your information
These rights are not absolute and may be subject to legal exemptions.
You have the right to object to processing based on our legitimate interests. To exercise this right, contact us at info@dysfortex.com.
We may need to verify your identity before responding to a request.
12. Automated decision-making
We do not make decisions that produce legal or similarly significant effects based solely on automated processing. Business Info submissions are subject to human review.
13. Children’s information
This website is intended for businesses and professional users. It is not directed at children, and we do not knowingly collect personal information from anyone under the age of 18.
14. Complaints
If you have a concern about how we handle your personal information, please contact us first:
Email: info@dysfortex.com
Telephone: 020 3745 3168
You also have the right to make a complaint to the UK Information Commissioner’s Office:
Information Commissioner’s Office
https://ico.org.uk/make-a-complaint/
15. Changes to this policy
We may update this Privacy Policy when our services, technology providers or legal obligations change. The latest version will be published on this page with the updated effective date.